Target markets
Our target market statements support you to understand the distribution strategy and identify the likely characteristics and eligibility of the customers in our target market. Each document outlines:
- What the product is designed to do
- How it should be distributed
- Target market customer characteristics and risk profile
- Key eligibility criteria for customers in the target market
- Key features of the benefit and how they meet customer needs
- Who the product won’t be suitable for (the non-target market)
