Cost of living support

Table of contents

The cost-of-living crisis is affecting households and businesses across the UK with many already beginning to see the impact on their finances.

During a time of financial crisis, the importance of protection insurance is greater than ever helping to ensure families and businesses can maintain financial stability following a death or significant illness.

Whilst the right products and level of cover should remain in place at all times to ensure good customer outcomes, we understand the strain many are under and that some of your clients might be forced into making tough financial decisions and considering cancelling or reducing their cover.

Support for advisers

To help support you during this time we have brought together a number of key resources that will help you to:

  • Position the importance and value of protection with your clients
  • Ensure you and your clients know the flexible options available that could help reduce premiums and how you can increase or add benefits back in the future
  • Understand how we regularly communicate with your clients
  • Understand our missed premium and cancellation process, the potential clawback on each policy and how to service your client bank

Claims case studies

At Zurich, we understand the value that protection provides and the power of real-life stories. Typically, claims case studies are used with new customers however they can act as great retention tools to use with those considering reducing or cancelling their cover. These case studies will help you demonstrate to your clients the value of protection policies and the support they can provide both financially and emotionally.

Critical illness customer stories

Life is unpredictable and can change in an instant. Jon, Glenn and Emily tell their stories of how claiming on their Zurich Critical Illness policy enabled them to concentrate on recovery and not on the financial worries of being unable to work.

Customer stories

Additional resources and articles

Does the cost of living present an opportunity for advisers?

Many of your clients, both new and existing, will be feeling the squeeze on their finances and considering whether protection insurance is an essential investment. When speaking with your clients, really understand the impact the current economic environment is having on their finances and the level of cover they would need if a claim was to occur. It’s likely that some will now need a higher amount, or potentially different products.

For those on tighter budgets, you may want to consider more cost-effective options such as Family Income Cover, Core Critical Illness, or limited payment term Income Protection solutions.

What services do Zurich provide that could support those impacted by the cost-of-living crisis?

Our relationship with your client doesn’t begin and end with a medical crisis or a claim. They have access to Zurich Support Services, an independent team of counsellors, legal experts and advisers. They can reach Zurich Support Services on 0800 326 5061, 24 hours a day, 365 days a year.

Your clients can also access independent support through sites such as Money Helper and the Citizens Advice Bureau. We’ve included the links in case you want to signpost any of them to these services:

Zurich Support Services

Product flexibility, customer communications, lapse cycles and how to manage your client bank

The following pages will help you to understand:

  • The flexibility available to your clients within their products.
  • How we regularly communicate with your clients to remind them of the cover they own.
  • Our missed premium and cancellation process.
  • How to manage your client bank.

Select the relevant link for information on: