Life’s precious moments for those living with Cancer
According to the NHS, one of two of us in the UK will get cancer during our lifetime. In the protection industry, it’s a disease that we are all familiar with however, we can sometimes forget the personal impacts it can have on people and their lifestyle and finances.
We’ve launched a new virtual photography exhibition, which captures life’s most precious everyday moments through the eyes of people diagnosed with cancer.
The Living Every Moment exhibition, supported by cancer charity Maggie’s, sets out to raise awareness of early cancer screening and detection amidst the mounting financial pressures facing those affected by the disease.
The photographs showcase the most precious everyday moments that are given new significance as people grapple with the impact of a diagnosis.
The exhibition has been curated by acclaimed British photographer Martin Parr and will also feature images of the moments that matter to him following his cancer diagnosis in 2021. The campaign is also supported by TV celebrity Merlin Griffiths who was diagnosed with bowel cancer last year and is still undergoing treatment.
As part of the campaign, Zurich has donated £20,000 to Maggie’s, which will help to fund more than 500 sessions with a Benefits Adviser for those newly diagnosed and their carers.
In our recent report ‘Hidden Cost of Cancer’ we found that, more than eight in 10 (84 per cent) people living with cancer agreed that their diagnosis made them view life differently. More 43 per cent claimed that they stopped worrying about the little things that don’t matter, and 39 per cent agreed that they now ‘make the most of every day’ following their diagnosis.
The top 10 moments that took on new significance for those in treatment for cancer are:
- A kiss/ hug with the person I love (40 per cent)
- Watching my favourite TV programme (37 per cent)
- Listening to my favourite music (36 per cent)
- Eating around the table with my family/ friends (35 per cent)
- Eating the food I love (35 per cent)
- Going for a walk in nature (34 per cent)
- A walk along the beach (28 per cent)
- Getting into bed with freshly washed sheets (28 per cent)
- My first cup of tea or coffee of the day (28 per cent)
- Celebrating a birthday (27 per cent)
To find out more about our Living Every Moment campaign, visit www.zurich.co.uk/life-insurance/everyday-moments.
For more information about Maggie’s or to donate and support their work, please visit https://www.maggies.org/.
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